Annual Electronics Catalogue is distributed across 400,000+ households. SMS polling of traditional direct mail media to track consumers response to advertised products. AdTags were embedded in key pages with an SMS short code to text in.
To gain real-time insights on the readership / interaction pattern and shelf life of the catalogue.
Sony was able to build a significant database of customers based on this campaign. AdTag provided Sony with tangible leads for future campaigns and use mobile to reach customers in a more personal setting building one-to-one relationships.
Create excitement around the event and drive merchant sales.
At Event- Live related text messages
Drive event attendees to merchant kiosks through on-site text messages and mobile coupons.
Merchants were able to create excitement before, during and after the event to drive consumers into their stores.
To generate sales by driving consumers to look at advertisements in each type of traditional media and to measure effectiveness of advertising spent in the different print categories to understand which was the most effective.
Three week newspaper & magazine campaign
Real-time analytics provided unique customer profiles enabling the client to further target their audience using traditional media. The client was also able to determine which advertising media was more effective.
To generate incremental sales from print advertisements.
Three week newspaper campaign
Created a mobile game to drive consumers to client’s print advertisements and to stand out of the advertising clutter against its competitors
To drive engagement and footfall into their retail stores.
Over 12 consecutive weekends.
Retailer was able to build a significant database of customers based on this campaign.